Firelle’s – Fashion Brand Identity

Firelle’s identity was designed for a premium multi-brand fashion label, blending sophistication with modern minimalism. The logotype combines elegant serif typography with fluid details, reflecting both confidence and femininity. The tagline “Get Chic Done” positions the brand as effortlessly stylish yet powerful. A monochrome palette of black, white, and gray, paired with accents of muted green, creates a timeless, versatile look. From packaging and stationery to apparel tags and campaign visuals, the system conveys refinement and individuality, making Firelle’s a fashion brand that stands out through quiet elegance and strong presence.