Happiness – Corporate Culture Branding

The Happiness Initiative was built to reflect values of joy, balance, and well-being within a workplace culture. The identity combines a playful ribbon-inspired symbol with clean typography, representing positivity and unity. A vibrant palette of blues and oranges reinforces optimism and energy, while illustrations bring a human, approachable character. The visual system highlights core values of morale, well-being, and engagement, creating a brand language that encourages connection and celebrates shared happiness.