Crafters Coffee – Brand Identity

Crafters Coffee was created around the idea of “coffee for those who craft.” The identity celebrates makers, dreamers, and creators through a symbol inspired by the portafilter, the essential tool that connects baristas to the art of coffee. By arranging three portafilter handles, a unique negative space emerges, reflecting connection, creativity, and community. The logo system blends modern typography with expressive storytelling, supported by visuals that highlight craftsmanship and ritual. At its core, the Crafters identity is a reminder that coffee is more than a drink, it is a craft in itself.