London Juice

London Juice’s identity was built around freshness, vibrancy, and youth appeal. The logotype is playful yet structured, combining bold typography with a circular system that suggests both movement and the shape of a juice cup. A dynamic palette of reds, pinks, oranges, and purples reinforces energy and flavor variety, while the modular logo system allows flexibility across packaging, retail, and promotional media. The tagline and slogan system capture the essence of “fresh fruit straight from London,” giving the brand a voice that feels modern, approachable, and fun.