Loop – Creative Design Agency Branding

Loop’s identity system was crafted to represent creativity as a continuous cycle, fluid, adaptable, and evolving. The logo combines geometric balance with playful negative space, allowing for flexible variations across different touchpoints. The minimal black and white palette highlights timeless sophistication, while the modular system makes the brand versatile across digital and print. Loop’s brand voice is simple yet confident, positioning the agency as a modern partner for building impactful identities.